From Tree to Tipple: The Unexpected Story of Your Spirit’s Cork
June 3, 2024
“Cork” is often used as a generic layman’s term for one of two most common closures used for spirits bottles...
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The Science of Sensation: Leveraging Tactile Feedback in Brand Packaging Design
May 28, 2024
The tasting experience of spirits, from beginner to professional, has long focused on how sight, scent, and mouthfeel influence the...
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Designing Brand Identity With Your Packaging
May 20, 2024
Your packaging embodies your brand’s identity—from how effectively it showcases your spirits on the shelf or the bar to its...
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Sustainability in Traveling
April 17, 2023
Traveling in recent years has changed. Largely because of the COVID-19 pandemic, also because we are becoming more conscious about...
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Spearhead Global annual PBE™ Award Winners
December 7, 2022
At The Spearhead Group, supporting design and engineering schools is vital to our innovation and R&D programs. Our collaboration with...
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Spearhead Global PBE™ Award Panel of Judges
December 1, 2022
Today, we proudly announce our esteemed PBE™ Award Panel of Judges. Sebba Alqetrani, Director – Package Development Sustainability at M·A·C...
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Spearhead Global proudly announces Bottle2Bag™ program
November 4, 2022
The Spearhead Group has a history of engineering packaging to eliminate plastic and be more sustainable. Today, we proudly announce...
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Spearhead Global Launches Spearhead Project Earth™, a Not-For-Profit Dedicated to Giving Back to the Global Community
October 31, 2022
The Spearhead Group proudly launched Spearhead Project Earth™, a not-for-profit dedicated to giving back to the global community. These activities...
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Spearhead Global Proudly Only Uses FSC Paper Materials
October 20, 2022
Spearhead Global has always been committed to using the best and most sustainable materials. As part of this commitment, we...
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Non-alcoholic Beverage Market Collaboration with Laura Silverman
September 30, 2022
The Spearhead Group is known for its extensive Physical Brand Enhancement™ activities in the spirits industry, supplying popular items such...
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