wood texture

Spearhead Global Blog

Spearhead Global spirits packaging design headquarters
Bottle of cognac representing the unboxing experience.

The Unboxing Experience: Creating Memorable Connections

July 22, 2024

Why the Unboxing Experience Matters From a social media perspective, the ongoing question remains, “Are Unboxing videos still popular?” or...

Read More
Prohibition agents destroy barrels of alcohol.

From Prohibition to ‘FEDERAL LAW FORBIDS SALE OR REUSE OF THIS BOTTLE’: The Evolution of Liquor Regulations

July 15, 2024

Regulated Glass: A Historical Perspective The history of distilled spirits in the United States is rich and complex, marked by...

Read More

Our Favorite Creative Packaging Solutions From Packaging Premier Milano

July 8, 2024

The air was electric with creativity and innovation as our CEO, Giovanna Pinna, stepped into the halls of Packaging Premier...

Read More

Glass Bottles – The Risks of Quantity Discounts, and How To Mitigate Them

July 1, 2024

Glass bottles can be the component of your spirits packaging with the longest lead time for delivery and—when creating your...

Read More
AI generated image alt-img: Variety of whiskey bottles with bright colors

More Than Meets the Eye: How Packaging Color Psychology Helps You Speak to Your Spirits Consumer

June 24, 2024

Everyone knows color is a primary sensory element of spirits packaging—so much so that many packaging decisions are made by...

Read More

Bottle Closures: The Unsung Heroes of Spirits Packaging

June 17, 2024

A cork isn’t just a cork. The term “cork” itself has become a layman’s term for closure—the packaging component that...

Read More

Hefty Hold or Sleek Silhouette? The Design Decisions that Drive Spirit Sales

June 10, 2024

What is the shape of your spirit’s bottle worth to your consumer?  How about its weight? The length of the neck...

Read More

From Tree to Tipple: The Unexpected Story of Your Spirit’s Cork

June 3, 2024

“Cork” is often used as a generic layman’s term for one of two most common closures used for spirits bottles...

Read More

The Science of Sensation: Leveraging Tactile Feedback in Brand Packaging Design

May 28, 2024

The tasting experience of spirits, from beginner to professional, has long focused on how sight, scent, and mouthfeel influence the...

Read More

Designing Brand Identity With Your Packaging

May 20, 2024

Your packaging embodies your brand’s identity—from how effectively it showcases your spirits on the shelf or the bar to its...

Read More