Our Favorite Creative Packaging Solutions From Packaging Premier Milano
July 8, 2024
The air was electric with creativity and innovation as our CEO, Giovanna Pinna, stepped into the halls of Packaging Premier...
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Glass Bottles – The Risks of Quantity Discounts, and How To Mitigate Them
July 1, 2024
Glass bottles can be the component of your spirits packaging with the longest lead time for delivery and—when creating your...
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More Than Meets the Eye: How Packaging Color Psychology Helps You Speak to Your Spirits Consumer
June 24, 2024
Everyone knows color is a primary sensory element of spirits packaging—so much so that many packaging decisions are made by...
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Bottle Closures: The Unsung Heroes of Spirits Packaging
June 17, 2024
A cork isn’t just a cork. The term “cork” itself has become a layman’s term for closure—the packaging component that...
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Hefty Hold or Sleek Silhouette? The Design Decisions that Drive Spirit Sales
June 10, 2024
What is the shape of your spirit’s bottle worth to your consumer? How about its weight? The length of the neck...
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From Tree to Tipple: The Unexpected Story of Your Spirit’s Cork
June 3, 2024
“Cork” is often used as a generic layman’s term for one of two most common closures used for spirits bottles...
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The Science of Sensation: Leveraging Tactile Feedback in Brand Packaging Design
May 28, 2024
The tasting experience of spirits, from beginner to professional, has long focused on how sight, scent, and mouthfeel influence the...
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Designing Brand Identity With Your Packaging
May 20, 2024
Your packaging embodies your brand’s identity—from how effectively it showcases your spirits on the shelf or the bar to its...
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Sustainability in Traveling
April 17, 2023
Traveling in recent years has changed. Largely because of the COVID-19 pandemic, also because we are becoming more conscious about...
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Spearhead Global annual PBE™ Award Winners
December 7, 2022
At The Spearhead Group, supporting design and engineering schools is vital to our innovation and R&D programs. Our collaboration with...
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