The Spearhead Group Wins 2020 Award for Diversity Excellence from Diageo

– The Spearhead Group has received recognition for excellence in business innovation driven by a commitment to diversity –

November 23, 2020 (Yardley, PA)The Spearhead Group was nominated for 2 Supplier Awards, Diversity Excellence, and Supplier of the Year, at the Diageo North America’s 2020 Awards, taking home the Award for Diversity Excellence. The Diageo Supplier Awards recognize those partners that have driven value for the company by delivering outstanding quality, innovation, service and performance in tandem with responsible practices such as diversity inclusion. A certified Women’s Business Enterprise (WBE) with a profound commitment to diversity initiatives, The Spearhead Group delivers manufacturing innovation and product development for spirits, food, beverage, and beauty brands. Diageo also recognized The Spearhead Group for their positive contribution to strong business performance this past summer (read more here).

“It is a tremendous recognition for Spearhead to have made such a great impression on Diageo,” says Heather Fritzsche, CEO of The Spearhead Group. “It is an honor to receive the award for Diversity Excellence from the Diageo team, and to be nominated as Supplier of the Year with other businesses that share our core values. Like Diageo, we believe that diversity is fundamentally the best practice for companies that stand for innovation, creativity and economic impact.”

“We are extremely proud of this achievement for our entire global Spearhead team,” adds Robert Catalano, President of The Spearhead Group. “It means so much to have been not only nominated in two categories, especially Supplier of the Year, but to be awarded one by the Diageo business group we interact with every day was just so humbling. 2020 was challenging for us all, and we had to adapt quickly to build greater agility while continually striving for the level of collaboration and deep partnership our clients expect from us.  It was wonderful to see that the Diageo Supplier Awards embodied those efforts.”

Click here to view photos from Diageo’s 10th Annual Supplier Awards

Diageo North America celebrated its 10th Annual Supplier Awards last week in a virtual ceremony. “We are honored to recognize our valued partners and show them appreciation for their contributions, especially for the critical role they have played to help Diageo maintain operations in such a challenging operating environment,” stated Perry Jones, President, Diageo North America Supply & Procurement, at this year’s virtual award ceremony. “By working with our suppliers and agencies, we not only delivered high-quality products, but were able to market them responsibly, and improve our collective impact, ensuring sustainable supply chains and reducing our environmental impact.”

This year, the Diageo Supplier Awards were given to 12 partners in nine categories, each representing specific supply and demand criteria that positively impacted the company’s success in the past year and demonstrated strong commitment to Diageo’s business. View all the 2020 Diageo North America Supplier Award recipients here.

For press information about The Spearhead Group worldwide, including interview requests, please contact Helen Gregory, or Amanda Davis,

About The Spearhead Group
A leader in manufacturing innovation and product development for spirits, food, beverage and beauty brands, The Spearhead Group is an immersive partner in the Physical Brand EnhancementTM process from creative brand design to manufacturing that enables clients to stand apart from the competition. Our proven process and global team have set out to revolutionize the industry and redefine how PBETM can deliver a more memorable buyer experience. Founded in 2018 by Heather Fritzsche, CEO, and Robert Catalano, President, the Spearhead team brings more than 50 years of collective experience enriched by Pioneers around the world. The result: a proprietary manufacturing and product development process and unparalleled relationships that ensure the execution of high-value business and brand-building goals for each client. Headquartered in Pennsylvania, The Spearhead Group manages a client-facing Packaging Innovation Center in Louisville and Yardley and a production center in China. The Spearhead Group is a certified Women’s Business Enterprise (WBE), a member of Women of the Vine & Spirits, and actively supports diversity suppliers. The Spearhead Group is currently building and meeting with Fortune 500 Companies. Follow The Spearhead Group on LinkedIn (@thespearheadgroupinc).