Spearhead adds New Pioneer, Vitro, Glass Bottle Producer for the Spirits Industry

From the beginning of the Pioneer Program, we set out to create an exclusive group of expert suppliers, with the sole intention of driving innovation and overall value to our clients. This is no exception in Spearhead choosing Vitro as our latest Pioneer.

Since the creation of Vitro in 1909, they have demonstrated a commitment to developing industry-leading technologies through continuous research and development initiatives and investments. Today, Vitro is recognized as the market leader in glass packaging for the spirits and fragrance industries because of its ability to enhance these qualities through exclusive designs, superior aesthetics and a wide variety of shapes and finishes.

Spearhead Advisory Board Member, Chris Kegan is the Sales Director at Vitro, focusing on the Spirits industry. Chris and his team provide high-quality glass manufacturing and decoration while exceeding the standards of the Fragrance and Spirit industries by leveraging their in-house mold making and design capabilities.

“I’ve known and worked with Chris for a long time, the foundation of our working relationship and the exceptional work of Vitro made for an easy decision to add them to the Pioneer Program.” – Heather Fritzsche, CEO & Co-Founder, The Spearhead Group

The Vitro business model offers an integrated manufacturing process with high-tech, innovative finishes. Their development time for new products is highly competitive complete with personalized attention to the specific needs of each client consistently returns more than the value of the initial investment.

“As a leader in premium glass bottles and decoration for the prestige fragrance and spirits industry, Vitro is excited to be working with the Spearhead Group on the creation of breakthrough designs that will enable our customers to achieve the competitive advantage that unique packaging can bring.” – Chris Kegan, Sales Director, Vitro


About Vitro:

Founded in 1909 in Monterrey, Mexico, Vitro, S.A.B. de C.V., is one of the world’s leading glass manufacturers, the largest in North America and the premier glass producer in Mexico. With subsidiaries throughout the Americas, Europe, and Asia, Vitro produces, processes, distributes and markets a wide range of glass products that are part of daily life for millions of people across the globe, including architectural and automotive glass solutions as well as spirits, cosmetic, pharmaceutical and toiletries glass containers.

To learn more about Vitro, visit their website here.


About Spearhead:

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring ROI on PBE activities.