Launching Spearhead Luxury Packaging (China) Co., Ltd.

Spearhead is once again cornering the space of Physical Brand Enhancements. From sustainable paper packaging with our strategic material supplier, BillerudKorsnäs, to our recent announcement about Spearhead China and Cambodia for reusable textile packaging, we are now proud to introduce our newest addition to the Spearhead family. Spearhead Luxury Packaging is now incorporated in China to supply innovative luxury packaging, with a specific focus on the North American spirits and beauty industries.

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Spearhead Luxury Packaging will focus on creating luxury boxes out of all types of materials, from hand-finished wood to uniquely wrapped paper, textile and leather materials, and including high-end ribbons, magnetic closures, and medallions. Spearhead’s luxury boxes will exceed our client’s expectations by approaching this category like a fine craftsman, taking care of each element from the base materials selection all the way to each piece of hardware. Everything will have the care and attention our clients have come to know from Spearhead.

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With this addition, Spearhead can now design and develop luxury boxes to fit any discerning brand and consumer taste.

“The key in this space is quality, and by that, we mean 100% quality. We think of Luxury Box Packaging like a high-end piece of furniture. This space is all about giving brands prestige on the shelf, and ultimately giving a customer a repeated experience of prestige and luxury when opening and displaying at home.” – Robert Catalano , President & Co-Founder, The Spearhead Group

Spearhead Luxury Packaging will function similarly to the groundbreaking Spearhead Pioneer Program. Only 2 – 3 of the very best manufacturing locations with the best quality or unique innovation have received invitations and accepted to join the program, with additional partners only being accepted on the basis of an application to the program. The partners we have accepted in Asia are proven and reliable, with demonstrated quality systems, ISO9001, SA8000, G7, and Sedex audit/certifications.

Brand innovation is happening at breakneck speed, and to stand out to consumers, you have to be innovative in every aspect of your branding. Spearhead Luxury Packaging has been created to help brand owners create the differentiation that is needed to stand out in such a crowded space.


About Spearhead

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring ROI on PBE activities.