Our Favorite Creative Packaging Solutions From Packaging Premier Milano
July 8, 2024
The air was electric with creativity and innovation as our CEO, Giovanna Pinna, stepped into the halls of Packaging Premier...
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Glass Bottles – The Risks of Quantity Discounts, and How To Mitigate Them
July 1, 2024
Glass bottles can be the component of your spirits packaging with the longest lead time for delivery and—when creating your...
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More Than Meets the Eye: How Packaging Color Psychology Helps You Speak to Your Spirits Consumer
June 24, 2024
Everyone knows color is a primary sensory element of spirits packaging—so much so that many packaging decisions are made by...
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Bottle Closures: The Unsung Heroes of Spirits Packaging
June 17, 2024
A cork isn’t just a cork. The term “cork” itself has become a layman’s term for closure—the packaging component that...
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Hefty Hold or Sleek Silhouette? The Design Decisions that Drive Spirit Sales
June 10, 2024
What is the shape of your spirit’s bottle worth to your consumer? How about its weight? The length of the neck...
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From Tree to Tipple: The Unexpected Story of Your Spirit’s Cork
June 3, 2024
“Cork” is often used as a generic layman’s term for one of two most common closures used for spirits bottles...
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Designing Brand Identity With Your Packaging
May 20, 2024
Your packaging embodies your brand’s identity—from how effectively it showcases your spirits on the shelf or the bar to its...
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Let’s Talk About Carbon
June 15, 2022
Carbon is talked about more and more lately, especially in the context of sustainability. I have noticed that, while many...
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Spearhead Welcomes Accurate Box Company to Pioneer Program
June 13, 2022
We are proud to announce the latest edition to our Spearhead Pioneer Program: Accurate Box Company. The Spearhead Group Pioneer Program was...
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Innovation Showcase at the 2022 DISCUS Conference
May 27, 2022
The Spearhead Group is a proud member of The Distilled Spirits Council of the United States. The 2022 DISCUS conference in New...
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