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Spearhead Global Blog

Spearhead Global spirits packaging design headquarters
Showing 4 results for Author: Spearhead Global Team

Hefty Hold or Sleek Silhouette? The Design Decisions that Drive Spirit Sales

June 10, 2024

What is the shape of your spirit’s bottle worth to your consumer?  How about its weight? The length of the neck...

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From Tree to Tipple: The Unexpected Story of Your Spirit’s Cork

June 3, 2024

“Cork” is often used as a generic layman’s term for one of two most common closures used for spirits bottles...

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The Science of Sensation: Leveraging Tactile Feedback in Brand Packaging Design

May 28, 2024

The tasting experience of spirits, from beginner to professional, has long focused on how sight, scent, and mouthfeel influence the...

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Designing Brand Identity With Your Packaging

May 20, 2024

Your packaging embodies your brand’s identity—from how effectively it showcases your spirits on the shelf or the bar to its...

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