Physical Brand Enhancement (PBE) Concepts are innovative ideas in primary and secondary packaging from our R&D team, PBE Awards, and other sources that Spearhead Global is ready to execute for your beverage brand.
This innovative bottle + box design features a cap that separates into two parts, transforming into a reusable aromatic reed diffuser. Whether your goal is to create a spa-inspired luxury experience or reduce waste through smarter packaging, our in house R&D team is here to help bring that vision to life alongside your procurement and brand teams.
Our R&D team develops concepts in house and adapts winning designs from the PBE Awards – a collaborative competition for students of IED in Italy and Spain, run by our Spearhead Italy CEO, Giovanna Pinna.
The Global PBE™ Awards Program fosters meaningful engagement between:
- University students, who gain hands-on experience working on real industry challenges, guided by mentorship from global experts.
- Leading companies, such as Campari Group, benefit from fresh, innovative ideas while actively influencing the next generation of creative talent.
- Industry professionals, who serve as judges and advisors, help shape the competition while gaining insights into emerging trends and solutions.
- Academic institutions, like IED, integrate the program into their curriculum, ensuring students work on relevant, high-impact projects.
With Spearhead Global continuing to organize, run, and financially support the program, each competition is designed to push creative boundaries and deliver real-world solutions for participating brands.