Spearhead Family Profiles: Vianney Becerril, Senior Product Development Manager

Our Spearhead Family continues to inspire and innovate. This month, we are highlighting Vianney Becerril, Senior Product Development Manager, for our Spearhead Family Profile. Vianney has been with The Spearhead Group since the launch in 2018. We asked her to share with us more about her journey, sustainability practices, and how she incorporates The Spearhead Group’s Core Values into her life.

Tell us about why and when you joined The Spearhead Group.
Vianney: I joined The Spearhead Group in April of 2018, but I had the tremendous joy of working with the great team involved in this new venture years before. When asked to join the team, I could not let the opportunity pass to collaborate on a new chapter with one of my biggest career mentors – Heather Fritzsche, and the talented and respected group of professionals involved.

The Spearhead Group has given me the opportunity to work with incredible teams and global Pioneers. We have worked to develop innovative products, continuously improve products, and built robust supply chain solutions, without forgetting to go the extra mile to deliver best-in-class Physical Brand Enhancements™ to our customers’ product portfolios.

Your beliefs in sustainability, how do they transition to your home life?
Vianney: I am pleasantly surprised to see how our society is becoming more aware and involved in the importance of reducing our carbon footprint and living an eco-friendlier life. At home, I’ve put great efforts into eliminating the use of single-use plastic bags by replacing them with reusable bags, as well as working to repurpose packaging as much as I can.

I am also a true believer that clothing and shoes can be repurposed to find a second use or new home. We should avoid throwing these items away, as much as possible. I was shocked to hear how much of our clothing goes to landfills or can’t be recycled due to all the material blends. As a family, we try to promote the idea of repurposing or donating, but never dispose.

The Spearhead Group has 5 core values (1. Focus on Sustainability and Diversity; 2. Innovative Thinking; 3. Do the Right Thing; 4. Acts with Equal Respect for Clients, Colleagues and Suppliers; 5. Go the Extra Mile. Can do attitude. Entrepreneurial Spirit). How do you practice these values?
Vianney: Each of the core values of the Spearhead Group are incorporated into my daily life. My approach and commitment while leading projects I support is to take complete ownership, be involved from the early stages and understand the end-to-end process. I think this streamlines and expedites the process and proactively anticipates any potential questions coming from our customers and suppliers. In our journey and mission to make clients/customers Physical Brand Enhancement™ or product launch experience easier, I am a strong advocate for collaboration and teamwork, ensuring any teammate gets the necessary support to deliver a successful project. I am constantly evaluating the marketplace for any new and innovative materials, especially those with a strong focus on sustainability to find ways to enhance the customers’ experience. It is so exciting to see how the products we help our clients design and execute come to life.